Market Research Analyst ANZSCO Code 225112

Group B

A market research analyst assesses the finest business locations for commercial organizations, creates advertising tactics, and ascertains the demand for new products and services. They help companies understand what products people want, who will buy them, and at what price.

Occupation Descriptions

A Market Research Analyst is a professional who studies market conditions to examine potential product or service sales.

Occupations not considered suitable under this ANZSCO code:

Marketing Specialist
Advertising Specialist
Sales and Marketing Manager
Organization and Methods Analyst
Economist

These jobs are categorized in another area of ANZSCO.

Market Research Analyst is a VETASSESS Group B occupation.

A qualification deemed equivalent to or higher than the educational requirements of an Australian Qualifications Framework (AQF) Bachelor’s degree is required for this position.

Applicants can fulfill the assessment criteria for this occupation in four different ways.

Additional qualifications in a related field of study can be at levels similar to these:

AQF Diploma
AQF Advanced Diploma
AQF Associate Degree
or AQF Graduate Diploma

A bachelor’s degree or above includes the following:

AQF Master’s Degree or
AQF Doctoral Degree

duration of highly relevant paid work (20 hours or more per week)

1-3 minimum years of work in a highly relevant position for the specified field, finished five years before the application date for a skills assessment at the necessary skill level.

Four minimum years of relevant work experience are needed; these can be broken down into three years of relevant work (completed outside of the last five years) and at least one year of highly relevant work completed within the five years before application.

Suppose employment occurs before the attainment of the certification at the necessary level. In that case, applicants must have at least one year of highly relevant work at the required skill level within the last five years. The final five years of pre-qualification could fall within the previous ten years.

A favorable evaluation of the degree of qualification and length of employment is necessary for a favorable conclusion of the Skills Assessment.

Qualification and Employment Criteria

Qualification

AQF A bachelor’s degree or above.

This covers credentials evaluated at the bachelor’s, master’s, and doctoral levels, according to AQF.

HIGHLY RELEVANT MAJOR FIELDS OF STUDY INCLUDE:

Marketing
Business
Statistics
Social Research

Employment

For this occupation, pre-qualification work may be taken into consideration. Among the highly relevant duties are:

Examining data to identify trends and preferences among consumers.
Analyzing and forecasting consumer trends, both past and present.
Investigating the features of the market and possible demand for new products.
Services, gathering, analyzing, storing, and other statistical data.

Additional tasks may include:

Meeting with customers to explain offerings and go over goals for the research.
Controlling the expectations of clients.
Project oversight.
Communicating with outside suppliers.

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Employment Table

The following table illustrates the similarities and differences between the occupations in this ANZSCO Unit Group:

ANZSCO Definition	ADVERTISING SPECIALIST	MARKETING SPECIALIST	MARKET RESEARCH ANALYST
ANZSCO Definition	According to ANZSCO, an advertising specialist creates and manages advertising strategies that persuade customers to buy specific products or services.	According to ANZSCO, a marketing specialist finds market opportunities and offers guidance on the creation, management, and execution of strategies for setting prices and advertising an organization’s products and services.	As per ANZSCO, a Market Research Analyst ascertains the market for novel products and services, formulates advertising tactics, and assesses the optimal business locations for commercial entities.
Alternative Titles	These include: Advertising Account Executive Advertising Account Manager Creative Director (Advertising)	These include: Marketing Consultant Marketing Coordinator Marketing Officer	(No common alternative titles)
Scope of Activity	The main advertising goals include audience segmentation, boosting sales, and highlighting the product through the thoughtful placement of text or imagery on media platforms such as TV, radio, billboards, newspapers, and magazines. It also includes planning and implementing advertising campaigns and policies to boost sales goals, raise consumer awareness, and advertise the company’s products and services.	Promoting a company’s or client’s goods or services through marketing already-existing goods, assisting in developing new goods to meet customer demand, or creating markets for new goods or services is a more extensive marketing practice than advertising.	Market research includes both quantitative and qualitative research. To support corporate choices and direct marketing strategies, market researchers conduct research and analysis to identify essential consumer insights and market trends.
Focus of Role	The duties of an advertising specialist include organizing advertising campaigns that involve specialized tasks, such as media scripting, artwork creation, copywriting, media placement, television and film production, and trend and insight identification.	A marketing specialist provides advice on all aspects of marketing, including distribution routes, product mix, pricing, selling, advertising, and sales promotion.	A market research analyst’s responsibilities also include gathering and evaluating data and other statistical information to investigate possible demand and market characteristics for new products and services.

Supporting Material for Assessment

Candidates submitting nominations for this position must submit:

A Curriculum Vitae / Resume

Additionally, if at all possible, applicants are encouraged to include samples of some of the following supplemental materials:

Research plans
Research summaries
Contracts, if relevant to the role performed

An organizational chart can also clarify the roles’ focus and degree of responsibility. This chart should contain the company’s letterhead, the job title, the titles of the applicant’s superiors and subordinates, and the titles of any jobs that directly report to the applicant’s immediate supervisor and subordinates.

Post Assessment

Upon issuing a skilled visa by the Department of Home Affairs and a favorable skills assessment by VETASSESS, individuals wishing to advance their market research career in Australia may consider professional membership. The Australian Marketing Institute (AMI), the professional marketers’ group, establishes the benchmark for marketing professionals in the country.

The AMI offers Numerous opportunities, such as networking, education, and learning and development opportunities across Australia. AMI membership can help with job progress and professional contentment.

Those interested in membership services can get in touch with AMI directly for more information:

AMI Professional Membership: https://memberhub.ami.org.au

How to apply

If you’re a professional considering moving to Australia, there’s a good chance you’ll need to undergo assessment by us. We evaluate 360 different professional occupations, assessing your skills, experience, and qualifications.

1. Find

Find the VETASSESS occupation that best matches your abilities and experience.

2. Match

Match your skills and experience to your chosen occupation.

3. Prepare

Get ready to apply by preparing all the information and documents you need.

4. Apply

Apply online when you’re ready. If you’re still unsure, skills assessment support is available when you need it.